Web Design Puerto Rico
Every web designer in Puerto Rico sells you a site that sits there. We build one that runs the business.
Custom Next.js. No WordPress. No templates. A Smart Website handles its own SEO, publishes its own content, qualifies its own leads, and reports its own performance. You get a site that works while you sleep.
The problem with web design in Puerto Rico
Most Puerto Rico web design agencies deliver a finished product and walk away. You get a good-looking site on a shared host, a page builder that breaks on every update, and a performance score that buries you in search. We ran Lighthouse mobile audits on 6 Puerto Rico agency and business websites: scores ranged from 41 to 81. The median was 64. Then you pay a different vendor for SEO, another for content, another for lead routing.
**The median website conversion rate is 2.35%. The top 10% of websites convert at 11.45%.** *(DigitalApplied, 2026)* The difference is not design. It is speed, structure, and what happens after someone fills out a form.
AutoPilotPR builds in Next.js with custom code, deployed on Vercel, scoring 83+ on Lighthouse. The architecture is designed for search and AI citations from the first line of code. The lead system is built in. The content engine is built in. It is a different category of product.
Traditional web design vs. Smart Website
Why we don't use WordPress
WordPress powers 43% of the web. That is also why it is the slowest, most-hacked platform in the market. Every WordPress plugin is a potential security vulnerability. Every update risks breaking your layout. Every page builder adds render-blocking JavaScript that kills your Core Web Vitals score.
AutoPilotPR builds in Next.js 15. Static generation means pages load in under a second. No database queries on render. No plugin conflicts. The code is in a GitHub repository you own, deployed to Vercel, with full version control. If we ever stop working together, the site keeps running and any developer can pick it up.
**We ran Lighthouse mobile audits on 6 Puerto Rico agency and business websites in August 2026.** Scores: Tested Media (41), Wovenware (51), Marohu (76), Mamposteao (81). Median: 64. AutoPilotPR scores 81 on mobile. On desktop, we score 95+. That gap directly affects your search rankings.
Transparent web design pricing in Puerto Rico
Smart Website Standard
$19,997
One-time build
- ✓Custom Next.js codebase (you own it)
- ✓Full SEO architecture
- ✓Lead intake + CRM automation
- ✓Content engine (4 posts/month)
- ✓AI citation targeting
- ✓3 months Autopilot managed included
- ✓Lighthouse 80+ guaranteed
Smart Website Pro
$34,997
One-time build
- ✓Everything in Standard
- ✓Spanish + English bilingual
- ✓Custom AI intake chatbot
- ✓Full outreach sequencing pipeline
- ✓Advanced analytics + reporting
- ✓3 months Autopilot managed included
Custom Web Application
$15K to $40K
Scope-dependent
- ✓Booking systems, portals, dashboards
- ✓Database-backed custom logic
- ✓Third-party API integrations
- ✓Full handoff + documentation
Autopilot managed plan is $4,500/month after the included period. You can also take over and run it yourself. Full handoff either way.
Related: what comes with the site
Custom Web Applications
Booking portals, internal dashboards, client-facing tools. When a website is not enough.
Smart Website Standard
The full spec for what you get: code, systems, and deployment.
AI Systems Architecture
The 6-system stack built into every Smart Website.
AI Automation vs. Agency
Why owned infrastructure beats a managed automation retainer.
Frequently asked questions
How much does web design cost in Puerto Rico?
Web design in Puerto Rico ranges from $2,000 to $8,000 for a WordPress or template-based site to $15,000 to $50,000 for a custom-coded build with marketing systems. AutoPilotPR's Smart Website Standard is $19,997 one-time and includes custom Next.js development plus lead intake, content, and outreach automation.
What is the difference between a regular website and a Smart Website?
A regular website represents your business. A Smart Website runs it. The difference: a Smart Website has built-in lead intake automation, a content engine that publishes on a schedule, SEO architecture designed for AI search citations, and a performance reporting layer. It does not require an agency managing it to produce results.
Does AutoPilotPR use WordPress for web design?
No. AutoPilotPR builds exclusively in Next.js with a custom codebase. We ran Lighthouse audits on 6 Puerto Rico agency and business sites in August 2026: scores ranged from 41 to 81, median 64. AutoPilotPR scores 81 on mobile. Page speed is a direct ranking factor and a conversion driver.
How long does web design take with AutoPilotPR?
6 to 8 weeks for a Standard build, 8 to 14 weeks for Pro, from contract to live site. That includes strategy, design, development, content architecture, automation setup, and deployment. The site is fully operational before handoff.
Will my website rank on Google in Puerto Rico?
That is the goal. Every AutoPilotPR site is built with technical SEO baked in from day one: proper schema markup, Core Web Vitals optimization, content clusters targeting your specific query families, and AEO structure for AI search citation. We also guarantee AI citations (ChatGPT, Perplexity, Google AI Overview) within 90 days for Autopilot subscribers.
What industries do you build websites for in Puerto Rico?
Act 60 export services businesses, professional services firms (law, finance, consulting), property businesses, SaaS founders, and service companies competing nationally from the island. We take 2 clients per quarter.
Do you do web design for e-commerce in Puerto Rico?
AutoPilotPR does not build Shopify or WooCommerce e-commerce stores. Our specialty is high-performance service business websites and custom web applications. For e-commerce needs, see our custom web app offering.
We take 2 clients per quarter. Once a category is taken, that slot is closed.
Most quarters fill within 30 days.
30 minutes. See what a Next.js Smart Website built for search and AI citations looks like for your business.