Custom Web App
A web application built for how your business actually works.
Booking systems, client portals, marketplaces, dashboards, internal tools. Custom-coded on Next.js. Scoped in discovery. Most projects land between $15,000 and $40,000.
When you need a Custom Web App
A Smart Website handles marketing. A Custom Web App handles operations.
If your business requires users to log in, transact, or interact with custom business logic, that's a Custom Web App. If you need a site that handles its own SEO, content, and lead intake, that's a Smart Website. If you're not sure which, the discovery call answers it in 30 minutes.
What we build
Booking and scheduling
Multi-location, multi-provider, or complex pricing logic that Calendly can't handle. Custom availability, custom confirmations, payment capture at booking.
Client portal
Customers log in to view reports, upload files, manage their account, or track project status. Role-based access, secure file handling.
Marketplace or directory
Listings, search, filters, user profiles, and transaction handling. Built with the data model your specific business requires.
Internal tool
The dashboard, workflow, or admin panel your team uses daily that no off-the-shelf software covers well enough to be worth the workaround.
Payment-gated access
Stripe integration with subscription tiers, one-time purchases, or usage-based billing. Content or features unlocked at the right access level.
API-heavy integration
Real-time data sync, third-party platform integration, or data feeds that need to be displayed, processed, or acted on inside your application.
Built on Next.js. No low-code.
Every Custom Web App is production-grade code. The codebase is clean, documented, and handoff-ready.
Pricing
Most projects scope between $15,000 and $40,000 depending on complexity. Final price set after discovery. You'll have a full scope document before you sign anything.
Included in every project
- ✓Discovery and architecture session
- ✓Full custom build on Next.js
- ✓Database setup (Supabase or PostgreSQL)
- ✓Authentication (if needed)
- ✓Third-party integrations scoped in discovery
- ✓QA and user acceptance testing
- ✓Production deployment
- ✓30-day post-launch support
Not included
- Ongoing Autopilot retainer (optional add-on)
- Copywriting for marketing pages (separate scope)
- Third-party API costs or SaaS subscriptions
Examples
These are not templates. Every project is scoped individually.
TC Villas
Property management client portal for a villa rental business in Turks and Caicos. Property photo labeling, booking sync, and an admin dashboard. Built on Next.js and Supabase.
A Puerto Rico property development
Custom site with lead intake, CRM integration, and automated follow-up sequences. Live and converting.
How it works
Discovery call (30 min)
We map your requirements, confirm scope, and give you a clear project estimate. No charge for this.
Scope document
You receive a full spec: features, architecture, timeline, and fixed price. No change orders for anything in the scope.
Build in sprints
Preview URLs at each milestone. You see progress, not a final reveal. Feedback at each stage.
Launch
Deployed to production. Handoff includes the codebase, documentation, and a 30-day support window.
Adding Autopilot after launch
Adding Autopilot after launch is optional. It handles marketing on top of the app. The Custom Web App handles your operations — Autopilot handles content, SEO, lead intake, and outreach. They run independently.
Learn about Autopilot →Common questions
What is the difference between a Smart Website and a Custom Web App?
A Smart Website handles marketing. A Custom Web App handles operations — booking systems, client portals, marketplaces, internal tools. If your business needs users to log in, transact, or interact with custom business logic, that's a Custom Web App.
How much does a Custom Web App cost?
Most projects scope between $15,000 and $40,000 depending on complexity. Final price is set after the discovery call. You receive a full scope document before signing anything.
What technology do you build on?
Next.js for the application. Supabase or PostgreSQL for the database. Vercel, Railway, or AWS for deployment depending on project requirements. No low-code or no-code platforms.
Do you offer ongoing support after launch?
Every project includes a 30-day post-launch support window. Ongoing maintenance and the Autopilot marketing retainer are available as optional add-ons after that.
Can I add Autopilot to a Custom Web App?
Yes. Autopilot is an optional add-on. The Custom Web App handles your operations; Autopilot handles your marketing. They run independently.
Start with a 30-minute discovery call. Walk away with a clear scope and a number.
Most quarters fill within 30 days.
No commitment. If the project isn't a fit, we'll tell you in the first 10 minutes.