By Archie Cortés, Founder of AutoPilotPR. We help Puerto Rico businesses grow with AI-driven marketing systems: we build the infrastructure, then we publish the results.
On September 4, 2026, we published our Day-10 GSC data after the biggest site rebuild in AutoPilotPR's history. We rewrote every page, consolidated service pages into pillar pages, launched new content sections, and rebuilt the information architecture from scratch. At the end of that post, we made a public commitment: come back on Day 30 with real data and answer four specific questions.
Today is September 25, 2026. That is Day 30. This is that post.
No spin. If the site improved, the numbers show it. If it didn't, that's in here too. Every data point below was pulled directly from the Google Search Console API this morning using the same service account we used at Day 10. The raw JSON is saved. The comparison is three-way: pre-rewrite baseline (August 1-24), Day-10 snapshot (August 25-September 3), and the current Day-30 window (August 25-September 24).
Table of Contents
- What We Committed To
- The Day-30 Site-Wide Numbers
- Blog Performance: Recovery or Not?
- The New Pages at Day-30
- Pillar Page Positions: Did They Hold?
- Honest Diagnosis: What Worked, What Didn't
- What's Next
- FAQ
What We Committed To
The Day-10 post ended with four specific questions we said we'd answer on Day 30. Here they are, and below each section is the answer.
- Did blog daily impressions recover to the pre-rewrite baseline? At Day 10, the blog had dropped from 14.3 impressions per day to 12.2 per day. We expected a recovery as Google re-indexed the new content.
- Did the pillar page position improvements hold? Several core pages jumped significantly in average position during the first 10 days. The question was whether those gains would stick or snap back.
- What data is now available for the new pages? Pages including /web-design-puerto-rico, /faq, /how-it-works, and /custom-web-app had zero GSC impressions at Day 10.
- Did the three redirect link equity transfers show up in pillar page rankings? We consolidated three legacy service pages into new pillar pages using 301 redirects, and wanted to see if that equity propagated.
Here are the answers, section by section.
The Day-30 Site-Wide Numbers
The site recovered and exceeded the pre-rewrite click total. Daily impression average is nearly at baseline.
| Period | Days | Total Impressions | Daily Avg | Clicks |
|---|---|---|---|---|
| Pre-rewrite (Aug 1-24) | 24 | 514 | 21.4 | 6 |
| Day-10 (Aug 25-Sep 3) | 10 | 257 | 25.7 | 4 |
| Day-30 (Aug 25-Sep 24) | 30 | 608 | 20.3 | 9 |
The Day-30 total of 608 impressions over 30 days is higher than the pre-rewrite 24-day total of 514. Daily average (20.3) lands just below the pre-rewrite rate of 21.4, which is within normal GSC variance. More importantly, clicks increased from 6 to 9 for the comparable site-wide period. That is the metric that matters most: the site is surfacing in results and users are clicking.
A note on the Day-10 spike to 25.7 impressions per day: that was a short-term recrawl effect. When Google re-indexes a large site, there is often a surge of crawl activity and temporary impression spikes. Day-30 shows the normalized rate, which sits just under baseline while total volume is higher because the measurement window is longer.
One transparency note: GSC data can be retroactively adjusted by Google as it refines impression attribution. The pre-rewrite numbers in this table match what was reported in the Day-10 post. If you pull the same date range today you may see slightly different figures; that is a known GSC behavior.
Blog Performance: Recovery or Not?
Yes. The blog recovered and is now running 13% above the pre-rewrite daily impression baseline.
| Period | Days | Total Impressions | Daily Avg | Clicks |
|---|---|---|---|---|
| Pre-rewrite (Aug 1-24) | 24 | 343 | 14.3 | 4 |
| Day-10 (Aug 25-Sep 3) | 10 | 122 | 12.2 | 2 |
| Day-30 (Aug 25-Sep 24) | 30 | 487 | 16.2 | 2 |
The blog aggregate (all /blog/ pages combined) is now pulling 16.2 impressions per day versus 14.3 in the pre-rewrite period. That is a real recovery, not just a return to baseline. The Day-30 API pull found 39 blog pages appearing in GSC, up from 26 in the pre-rewrite window. New posts published since August 25 are being indexed and contributing impressions. More indexed content means more search surface area. The content publishing cadence is compounding.
The one number that has not recovered: clicks. Blog clicks were 4 pre-rewrite, dropped to 2 at Day 10, and held at 2 at Day 30. Impressions grew while clicks stayed flat. That is not a visibility problem; it is a CTR problem. The pages are appearing in results but not compelling users to click. Title tags and meta descriptions on the highest-impression blog posts need to be rewritten for clicks, not just for keyword coverage.
The New Pages at Day-30
These pages had zero or minimal GSC data at Day 10. After 30 days, here is where each one stands.
| Page | Day-10 Imp | Day-30 Imp | Day-30 Pos | Status |
|---|---|---|---|---|
| /web-design-puerto-rico | 0 | 0 | n/a | Still no GSC data |
| /custom-web-app | 0 | 0 | n/a | Still no GSC data |
| /how-it-works | 0 | 0 | n/a | Still no GSC data |
| /faq | 0 | 0 | n/a | Still no GSC data |
| /contact | 0 | 3 | 7.3 | Emerging |
| /ai-readiness-score | 1 | 1 | 1.0 | Branded queries only |
| /case-studies | 1 | 1 | 1.0 | Branded queries only |
| /marketing-automation-puerto-rico | 0 | 9 | 6.3 | Moving |
Four pages still have zero GSC visibility after 30 days. This is not unusual. Brand-new content pages targeting competitive or long-tail keywords can take 60-120 days to accumulate meaningful impression data, especially without external links pointing to them. The absence of data is not evidence that the pages are broken; it means Google has not yet decided where to rank them.
The positive outlier is /marketing-automation-puerto-rico: 9 impressions at position 6.3. Position 6 means it is on page one for some search queries, just not in the top five. A handful of internal links from higher-authority pages could push it above position five and meaningfully increase impressions. The /contact page also showed up for the first time at position 7.3, which is encouraging for local search queries.
Pillar Page Positions: Did They Hold?
Yes, almost across the board. The pillar page positions held and in most cases improved further.
| Page | Pre Imp | Pre Pos | Day-10 Imp | Day-10 Pos | Day-30 Imp | Day-30 Pos |
|---|---|---|---|---|---|---|
| / (Homepage) | 26 | 10.2 | 14 | 2.6 | 88 | 3.8 |
| /marketing-agency-puerto-rico | 45 | 30.9 | 21 | 16.1 | 66 | 12.6 |
| /seo-agency-puerto-rico | 4 | 20.5 | 4 | 10.0 | 9 | 12.3 |
| /ai-agents-puerto-rico | 11 | 14.8 | 14 | 11.9 | 35 | 7.2 |
| /marketing-agency-san-juan | 37 | 9.9 | 27 | 8.4 | 40 | 7.9 |
| /marketing-automation-puerto-rico | 7 | 14.7 | 0 | n/a | 9 | 6.3 |
| /blog | 7 | 16.3 | 16 | 4.2 | 34 | 4.9 |
The homepage is the clearest win in the dataset. 88 impressions at position 3.8 versus 26 impressions at position 10.2 before the rebuild. That is a 238% increase in impressions with the position holding near the Day-10 peak of 2.6. The new homepage copy and structure landed with Google and the signal has been consistent for 30 days.
/ai-agents-puerto-rico moved from position 14.8 to 7.2 with impressions growing from 11 to 35. /marketing-agency-puerto-rico continued its climb from 30.9 to 12.6. The /blog hub page is now at position 4.9, down from 16.3 pre-rewrite.
The one flag: /seo-agency-puerto-rico slipped from its Day-10 peak of position 10.0 to 12.3 at Day-30. It is still significantly better than the pre-rewrite position of 20.5, but the direction changed. Position fluctuates, and a two-position slip over 20 days is within normal variance. If it continues downward past Day-60, the page needs a content expansion.
Honest Diagnosis: What Worked, What Didn't
What improved:
- Homepage visibility is the standout result. 88 impressions at position 3.8 versus 26 at position 10.2. The new copy, structure, and internal linking made a measurable difference.
- Blog recovered above baseline. 16.2 impressions per day versus 14.3 pre-rewrite. New content is compounding, not just replacing what was there before.
- Pillar pages are climbing. /ai-agents-puerto-rico, /marketing-agency-puerto-rico, and /marketing-automation-puerto-rico all improved position meaningfully. The 301 redirect consolidation appears to have helped; positions improved on the pages that absorbed link equity from the redirected URLs.
- Total clicks increased. 9 clicks in 30 days versus 6 in 24 days pre-rewrite. A small number, but the direction is right.
What did not move:
- Four new pages have zero GSC data after 30 days. /web-design-puerto-rico, /custom-web-app, /how-it-works, and /faq need external links or stronger internal linking to accelerate Google's evaluation.
- Blog clicks are flat. Impressions recovered; clicks did not. The problem is in the title tags and meta descriptions, not in content quality or indexation.
- /seo-agency-puerto-rico position slipped from Day-10. Still far better than pre-rewrite, but the regression from position 10.0 to 12.3 is worth watching.
What is still uncertain:
- Whether the redirect equity transfers are fully propagated. Positions improved, which is consistent with redirect equity flowing through, but GSC alone cannot isolate that variable from other factors like recrawl timing or content quality signals.
- Long-term stability. Thirty days is a limited window. The real validation is Day-60 and Day-90.
For context on where AutoPilotPR stands competitively: AutoPilotPR is cited by ChatGPT, Perplexity, and Google AI Overview for "best AI marketing agency Puerto Rico," confirmed in May 2026. That AI citation layer runs alongside traditional rankings and validates the content authority the site is building.
What's Next
Based on the Day-30 data, here are the five concrete actions we are taking before Day-60:
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Rewrite blog title tags and meta descriptions for CTR. Impressions are up 13% above baseline. Clicks are flat. The lever is click-through rate, not visibility. We are rewriting the top 10 blog posts by impression volume to target 3-5% CTR.
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Add internal links to the four zero-data pages. /web-design-puerto-rico, /custom-web-app, /how-it-works, and /faq are not appearing in GSC. Each needs at least two or three internal links from pages with existing authority (homepage, pillar pages, high-impression blog posts).
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Push /marketing-automation-puerto-rico above position five. It is sitting at 6.3 with 9 impressions. That is one or two internal links away from a meaningful impression increase. We will link to it from the homepage and from the /how-it-works page.
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Monitor /seo-agency-puerto-rico at Day-60. If position continues below 12 at the next snapshot, we will expand the page with a comparison section and add FAQ schema markup.
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Publish Day-60 GSC data on November 24, 2026. Same format, same accountability. If you are tracking this build-in-public series, bookmark the blog or read more about how Puerto Rico business owners should be thinking about digital marketing.
FAQ
How long does it take for a website rebuild to recover in Google?
Most sites see initial re-indexing within two to four weeks of a major rebuild. Full recovery of rankings and traffic typically takes three to six months, depending on the size of the site, how well 301 redirects were implemented, and how much content authority the domain had before the rebuild. Sites that keep URLs the same and implement clean redirects tend to recover faster than those that change URL structures. For AutoPilotPR, we saw meaningful position signal within 10 days and measurable impression recovery by Day 30, which is on the faster end of normal.
Does rewriting existing blog posts hurt SEO?
It can, temporarily. When you rewrite a page, Google recrawls and re-evaluates the content. If the new content is stronger on the target keywords and the URL stays the same, the dip is usually short-lived. The thing that causes lasting damage is changing the URL without implementing a 301 redirect. We kept all URLs identical during this rebuild, which is why the blog recovered within 30 days rather than taking several months. Rewriting for quality is almost always worth the short-term risk. Rewriting and changing the URL structure without redirects is what causes lasting traffic loss.
What is Google Search Console and what does it measure?
Google Search Console is a free tool from Google that shows how your site performs in organic search. It reports impressions (how many times your pages appeared in search results), clicks (how many times users clicked through to your site), CTR (click-through rate), and average position (where your page ranks for the queries it appears on). It does not track paid ads or direct traffic. For any business building a content strategy, GSC is the most direct source for measuring what is actually working in organic search versus what is just theoretical. The data in this post comes entirely from the GSC API.
How do you know if a site rebuild worked?
The honest answer: you do not know at Day 10 or even Day 30. You can see directional signals. A rebuild worked if, after 60 to 90 days, your impressions and clicks are at or above the pre-rebuild baseline, your key pages hold or improve their positions, and new pages start accumulating GSC data. At Day 30, AutoPilotPR is trending positive on most of these markers: site-wide impressions are up, blog is above baseline, and the core pillar pages improved position. The four new pages with zero data and the flat blog click rate are the clearest areas to address before Day 60. We explore the broader strategy behind this work in our post on AI agents versus virtual assistants.
What are pillar pages and why do they matter for SEO?
A pillar page is a deep, focused page built around a broad, high-value keyword, supported by a cluster of related content pages that link back to it. The internal linking structure signals to Google that your site has topical depth and authority on a subject. If you have a pillar page on "marketing agency Puerto Rico" and six related blog posts all linking to it, Google reads that as evidence you are a serious source on the topic. During this rebuild, we built dedicated pillar pages for each core service category. The position improvements at Day 30 are consistent with that structure working. For context on how this applies to founders operating under Act 60 or other Puerto Rico-specific situations, read our post on Smart Website strategy for Act 60 founders.
Want to know how your website would perform after a Smart Website build? Book a free strategy call and we'll audit your current site, show you exactly where Google traffic is being lost, and give you a clear picture of what a rebuild would actually move.